Naoimh McMahon
My research reflections on the role of language and framing in tackling social inequalities in health
Rethinking the thinking on inequalities
I've put together an illustrated booklet of visual metaphors to summarise the learning from my recent Wellcome Trust Fellowship project.
​​​Please access the booklet through this link: https://zenodo.org/records/18166283 and if for any reason you have a need to cite it, please use the below citation:
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McMahon, N. (2026). Rethinking the thinking on inequalities: An illustrated booklet of visual metaphors. Lancaster University. https://doi.org/10.5281/zenodo.18166283
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I would love to hear your thoughts on the content if you have a use for it, and would be very happy to share a printable version of the booklet if needed.
Please do get in touch: n.mcmahon1@lancaster.ac.uk. ​